Digital-Marketing

₹11,000 to ₹4,989     56% off

Duration - 3 weeks
Placement Assistance
10+ projects
1-on-1 mentor

















When?


2 Months project work
17th August 2020

Where?


ONLINE - Save travel time

For Whom It's for?


BE/Btech/
Mtech-CSE/ECE/EEE/ISE/ME.
MCA and BCA





Course
Highlights




An integration of high end laboratory facilities, globally recognized domains and industry oriented expertise.

We have adopted a unique strategy to transform thousands of aspiring engineers with the support of industry professionals, research work, 1000+ live projects with product development exposure.

Training methodology & Delivery

Training is structured in such a way that it is focussed more on building practicle skills required for the industry. Will have online sessions on technology and mini projects as assignments.

600+ hours of skill training

This program is specially designed to build the experience by working on live projects so that student can meet employers requirement easily.

10 mini and 5 Major projects

We cover all the pre-requisites of that business model. What skills you need,what tools are needed and most importantly how much money you need to invest before getting started.

Record placements more than 95%

We have successfully nurtured careers of budding technical talent, growing high in companies like to name a few INTEL, MICROSOFT, IBM,BOSCH, SIEMENS, SAMSUNG, CISCO, Startups.





















Knowledge is of no value unless you put into practice.

Internship Training At Intern Gurukul.

We have adopted a unique strategy to transform thousands of aspiring engineers with the support of industry professionals

Research work
Live projects & Product development exposure
Project Reviews
Unlimited hands-on technical skills embeds professionalism
Self-reliance and strong ethical Values
Competent Industry Ready Engineers
Personal career coaching
Resume shared with 300 + employers

Intern Gurukul invites candidates aiming for promising careers in core technological domains and willing to work for product based companies, Research, innovation and start-ups.



Course Syllabus


Digital Marketing


Download Syllabus

This Internship Program in Digital Marketing is split into practicable modules, most of which include an perfect combination of theoretical knowledge, exercises or case studies.

Understanding Google search

Rule based personalization of marketing at internet scale
Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
Salient Features of Python
Basic Syntax of Python

Search Engine Marketing -OVERVIEW
PPC Definition & how it functions
Important Terms - Quality Score, Conversion Rate etc.
Quality Score Overview, Understanding

PAY PER CLICK OVERVIEW
Setting objectives, goals & expectations
Actionable metrics for performance measurements
Formulating account structure
Effective segmentation of keywords
Usage of multiple match types
Non overlapping Ad Groups

STRATEGIZING PPC CAMPAIGNS
Compelling ads that increase click through Rates (CTR) at lower costs
Understanding, Analysing & Improving - Relevance & Quality score
Improve conversion rates, Targeted ads & relevant landing pages

CAMPAIGN MANAGEMENT
Understand bidding strategy
Manual vs. Automated bid management
Different bid management features like CPA bidding, position preference etc.

DECIPHER USER PSYCHOLOGY
Understand & connect with the user
Benefit from search behaviour of prospective customer.

REPORTING & ANALYSIS
Set campaign objectives & goals
Define Performance metrics
Monitor PPC activity with Google Analytics

SEM MANAGEMENT
Remarketing
Mobile Advertising
Display & Video Formats
Optimize the display network campaigns
Track & measure view through conversions

Orientation to Digital Marketing and Social Media
Latest Stats and Trends about Social Media (Global & Indian)
Relevant Social Media Success Stories (Global & Indian)

From Objectives to ROI,
Competitive Research
Strategy Presentation by Participants
Tuple Data Type
Dictionary Data Type
Assignment

CREATING FACEBOOK MARKETING STRATEGY
From Objectives to ROI
Competitive Research
Strategy Presentation by Participants
Exercise: Participants to create Facebook Marketing Strategy for their organizations
Types of Facebook Ads
Facebook Ads vs. Google AdWords
Significance of CTR (Click through Rate)
Optimizing Ad Copy & Targeting
Exercise: Participants to launch & promote live Facebook Communities

TWITTER: SOCIAL MEDIA
Twitter for PR, Brand Building, Customer Engagement and Thought Leadership Leveraging Lists, Hashtags & Trends
Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex

LEVERAGING LINKEDIN FOR B2B LEAD GENERATION
Lead Generation through Individual Profiles
Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations

MEASURING ROI OF SOCIAL MEDIA
Guidelines for Measurement on Social Media Importance of Qualitative Feedback Framework for ROI Measurement
Creating ROI Metrics Dashboard Tools to Measure ROI

PLANNING & CREATING MULTI-CHANNEL SOCIAL MEDIA STRATEGY
How to choose relevant Social Media Channels? Creating multi-channel Social Media Strategy
Resource Planning: In-house vs. Outsource, Key competencies, Tools etc.

WHAT IS ON- PAGE OPTIMIZATION?

Keyword Research with Google Keyword Planner. How to Select a Domain Name?
Page Naming {URL Structuring} and Folder Naming
Image Naming, Image Title and ALT Tags Creation What are Meta Tags
Description Keywords Author Country Robots Redirection Tags
Headings Tags {H1 to H6} What is Content Writing?
SEO Friendly Content Writing {Inserting keywords in content} Anchor Text, Link Title Robots. Text file use and creation
HTML Sitemap creation XML Site Map Creation ROR text sitemap
Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
What is Alexa? Alexa Integration

WHAT IS O FF-PAGE OPTIMIZATION?
What are Backlinks?
Why Backlinks are Important? How to Get Backlinks?
Difference Between Do-Follow and No-Follow Backlinks
What is Google Page Rank? How to Increase Page Rank? Search Engine Submissions Directory Submissions
Press Release writing and submissions Blog Posting and comment writing Classifieds posting
Forum Posting Business Listing Social Bookmarking Social Networking RSS Feeds

SEARCH ENGINE ALGORITHMS
What are Search Engine's Algorithms? How Algorithms Work?
Why a Search Engine needs to update its Algorithms?
Search Engine Penalties and Recoveries. Why a Search Engine penalizes a Website?
How to optimize your site for Google Hummingbird Algorithm? What is Google Panda Algorithm?
What is Google Penguin Algorithm? What is Google EMD Update?
How to save your site from Google Panda, Penguin and EMD Update? How to recover your site from Panda, Penguin and EMD?

Add email to your marketing. Get strategies, tips, and professional training to create email marketing campaigns that engage and convert.

Effective Email Content
Conversation Relevance Incentives

CUSTOMER ACQUISITION STRATEGIES
Rented List Emails Co-branded Emails
Third Party email Newsletters
Timing Creative & Copy Attributes

Google Analytics Essential Training

Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyse, and report on site visits and marketing goals.

GOOGLE ANALYTICS
Getting Started with Google Analytics How Google Analytics works?
Accounts, profiles and users navigation
Google Analytics Basic metrics
The main sections of Google Analytics reports Traffic Sources Direct, referring, and search traffic,Campaigns AdWords, Adsense

VISITORS ANALYSIS
Unique visitors
Geographic and language information Technical reports
Benchmarking

GOALS & ECOMMERCE TRACKING
Setting up goals Goal reports Ecommerce tracking

SOCIAL MEDIA ANALYTICS
Facebook insights Twitter analytics Youtube analytics
Social Ad analytics /ROI measurement

ACTIONABLE INSIGHTS AND THE BIG PICTURE
Recap of Google Analytics reports and tools Finding actionable insights
Getting the organization involved Creating a data-driven culture Resources
Common mistakes analysts make Additional Web analytics tools

SOCIAL CRM & ANALYSIS
Radian6
Sentiment analysis
Workflow management
Text analytics

Project Details


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